Ad Gefrin Anglo-Saxon Museum and Whisky Distillery has been selected as one of three attractions in North East England to be featured on the Meaningful Travel Map of England, a new initiative launched in collaboration with VisitBritain, VisitEngland and Tourism Cares.
Regenerative tourism and responsible travel are key principles of these organizations’ strategies for growing the visitor economy in an inclusive, accessible, and sustainable way.
In consultation with the Local Visitor Economy Partnership (LVEP) Programme, the England Meaningful Travel Map provides an innovative way to raise awareness of the importance of sustainable growth in England’s visitor economy landscape.
VisitEngland is leading the regenerative tourism approach across England, collaborating with the Local Visitor Economy Partnerships (LVEPs) to support the industry. It is committed to working with its stakeholders to support tourism businesses and grow the visitor economy in an inclusive, accessible, and sustainable way, ensuring that every corner of England continues to be a fantastic place to visit.
Andrew Stokes, VisitEngland Director said, “This map will support visitors in booking accessible, sustainable travel and help to drive growth from tourism across Britain or England in an inclusive way, cementing it as a fantastic place to visit.
“We are grateful to our partners, the travel trade and Local Visitor Economy Partnerships (LVEPs) for their backing in showcasing the wonderful tourism experiences that have positive impacts across the country.”
Carl Walsh, VisitBritain Country Manager - USA commented, "Partnering with Tourism Cares reflects our commitment to responsible travel. This new map for England builds on the Meaningful Travel Map already available in Scotland, showcasing Britain’s wide range of responsible tourism experiences. It makes it easier for visitors from the US and around the world to explore thoughtfully while connecting with local communities, supporting small businesses, and protecting the landscapes and heritage that make these destinations so special.”
The Tourism Cares Meaningful Travel Map is a B2B tool that helps the travel trade and sustainably-minded travelers easily source organisations making positive social and environmental impacts in destinations.
