Our PR team works with national, regional and specialist media to get Northumberland talked about, from travel features and news stories to content creator visits. Partner businesses are at the heart of this work, and the coverage we secure features the places to stay, eat and visit that make the county special.

• Press visits40+journalist and media visits hosted in 2026
• Coverage36+pieces of coverage so far, with more due before the end of the year

Recent coverage

Highlights from 2026 include:

• The Guardian
• The Telegraph
• National Geographic
• Lonely Planet
• Fodor's
• Elle
• Sainsbury's Magazine
• Discover Britain

How partners get involved

PR opportunities are available to partners depending on their partnership level. When a journalist or content creator approaches us with a request, such as a dog-friendly stay, a coastal food feature or a press trip itinerary, we contact the partners who are the best fit and ask if they'd like to be included.

Opportunities depend on what the media are looking for, so they vary throughout the year. Keeping us up to date with what's new at your business helps us put you forward when the right request comes in.

Share your news

Tell us about new openings, awards, anniversaries, events and new experiences. We use partner news to create story ideas for the media and to respond to journalist requests.

See more of our results on our Our successes page.