As the Local Visitor Economy Partnership (LVEP) for Northumberland, we promote the county to visitors from across the UK and overseas, and help local businesses benefit from that interest. Our marketing campaigns, website and social channels reach millions of people each year and send visitors straight to local businesses. Here are the highlights from the last 12 months.
Key successes
Highlights from October 2025 to September 2026
- Website140,000+clicks through to local businesses, attractions and servicesUp 8%
- Website1.46 millionvisits to visitnorthumberland.comUp 3%
- Website2.64 millionpageviewsUp 3.5%
- Search78%of visits come from search enginesOrganic traffic up 5%
- Search71Domain Rating, in line with similar destinations and close to VisitEngland's 757,000+ websites link to us
- Campaigns60,600pageviews of our Taste of Northumberland microsite and content since launchFood and drink page views up 141%
- Competitions54,000entries across 11 competitions, from 113,000 competition page views4,900 entries on average
- E-news52,000+e-news subscribers40% average open rate
- Social media95,000+followers across our social media channels
- Content creators500,000+combined following of the content creators we work with
- Travel trade100+international travel buyers and journalists welcomed
- PR40+press visits hosted in 2026, leading to 36+ pieces of coverage
