Know Your Northumberland 2027

Bookings are now open for the 2027 Know Your Northumberland programme.

Know Your Northumberland provides valuable destination product knowledge for anyone working or volunteering in the tourism industry. Your expertise and local knowledge play an important role in shaping the visitor experience. Recommending a great attraction, activity, walking route or place to eat can help create memorable holidays and short breaks for thousands of visitors to Northumberland each year.

The enjoyable, interesting and inspiring experiences that visitors discover encourage them to return time and again, supporting the county's thriving visitor economy.

The fun, interesting and inspiring experiences visitors enjoy encourage them to return again and again.

Open to anyone working in a visitor-facing role, the programme helps improve knowledge of this truly wonderful and diverse county while uncovering some of Northumberland’s hidden gems and treasures.

Open to anyone in a visitor-facing role, the programme helps participants develop a deeper understanding of Northumberland's unique landscapes, heritage, attractions and communities, while uncovering some of the county's hidden gems.

The 2027 programme includes three flexible components, allowing participants to choose the sessions most relevant to them.

View the 2027 programme and book your place today

1. In person 3 hour session (Bronze)

To be held at County Hall, Morpeth on Wednesday 27th January, 10am to 1pm

During the interactive in person session, you’ll further develop your Northumberland knowledge including sections on history, impact of tourism, visitor types and a warm Northumbrian welcome.

2. Online workshop (Silver)

Each participatory workshop will cover a different area of Northumberland, delving into a wide variety of themes including filming, food & drink, music, routes, history and much more

There are four online workshops available on:

Tuesday 2nd February 10am - 12pm: Kielder & National Park
Thursday 4th February 2pm - 4pm: Central & South East
Monday 1st March 11am - 1pm: Coastal Northumberland
Wednesday 3rd March 1pm - 3pm: Hadrian's Wall & North Pennines

To successfully complete this element, you must attend 3 out of the 4 online workshops.

3. In person visits (Gold)

Join a fully trained Northumberland guide on three days out around Northumberland travelling by coach visiting some of the well and lesser known places. To complete this component, you must participate in two of the four available days:

Tuesday 20th April - Kielder
Monday 26th April - Central & South East
Wednesday 28th April - Coast
Thursday 6th May - Hadrian's Wall & North Pennines

Cost: FREE*

* Please note: Failure to attend sessions without two working days notice will incur a £20 charge per course.

Know Your Northumberland Accreditation

Participants are able to build up their Know Your Northumberland status over the course of two years, future dates to be arranged, and can be completed in any order.

Bronze – complete the in person session

Silver – complete the in person session and at least three online workshops

Gold – complete the in person session, at least three online workshops and two of the in person visits

Once you complete the gold level, you will also be awarded the title Northumberland Ambassador which alongside the quality mark you can proudly add to your website and other promotional materials.

Note: The participant of the programme is the one awarded the Ambassador status, not the business.