Who we are

Visit Northumberland is the official VisitEngland accredited Local Visitor Economy Partnership (LVEP) for the county of Northumberland. As your tourism body we:


Visit Northumberland provides the leadership, influence and strategic drive to be recognised voice of the Northumberland visitor economy. We:

  • oversee the delivery of the Northumberland Destination Management Plan
  • seek to strengthen the quality of the visitor experience and improve business performance
  • coordinate and curate partner outputs linked to actions required for the delivery of the Destination Management Plan
  • work closely with Experience North East England (ENEE), the region's destination marketing agency and strategic visitor economy body, alongside fellow Local Visitor Economy Partnerships across the North East


Northumberland businesses benefit from our close working relationship with Experience North East England. Visit Northumberland's influence ensures:

  • collaboration in projects on a size and scale to bring wider regional benefit
  • increased awareness about the importance of the visitor economy
  • ENEE's regional priorities are informed by the Northumberland Destination Management Plan
  • ENEE activities support the delivery of the Northumberland Destination Management Plan


The executive team are supported by the Northumberland Visitor Economy Board and its members play a convening role and provide strategic oversight and direction for Northumberland’s visitor economy.

The sector is further supported by a small, select group of active representatives of the Northumberland visitor economy that oversee the delivery of activity benefitting all Visit Northumberland partners. The Visit Northumberland Ltd Board provides all oversight required as a company Limited by Guarantee registered with Companies House, and is responsible for Visit Northumberland’s operational and partnership activities.

Expert People

Visit Northumberland Ltd Board

Industry Experts

Northumberland Visitor Economy Board

A snapshot of the team

Neil Carney

Head of Destination Strategy

Holly Bray

Head of Marketing and Partnerships

James Nightingale

Online Marketing Executive

Jenni Meikle

Content & PR Executive

Sarah Davidson

Tourism Development Officer

Lyndsey Pennington

Partnership & Finance Lead

Sarah O'Connor

Administration Support Assistant

Amy Elwick

Partnership & Product Development Assistant

Samantha Howey

Partnership & Product Development Assistant