Showcase Your Commitment to Operating Safely Within Current Industry Standards and Legislation

Join businesses around the UK in gaining enhanced consumer trust with a simple, free, mark of compliance that is open to all types of hospitality and tourism businesses. 

The AA, the UK’s leading hospitality assessment scheme provider, alongside VisitEngland, have announced plans to futureproof the hospitality industry with a modernisation plan which simplifies the current quality standards and introduces the new and free Visitor Ready scheme.

Visitor Ready enables hospitality and tourism businesses to showcase their compliance with the laws governing the industry.

The baseline accreditation helps business to know the key safety and cleanliness requirements that today’s visitor expects.

Businesses can check eligibility at VisitorReady.com, upload evidence, confirm key requirements and finish the application in just 20 minutes.

Approved businesses benefit from a secure wallet for key documents, automatic reminders when documents need to be renewed, and a digital badge for their marketing channels.

Latest news

Treasured Tales: Christmas at Bamburgh Castle
Jul 10, 2025
It might be midsummer – but Bamburgh Castle is already dreaming of Christmas with the launch of ...
Blyth Celebrates: Free Festivals, Family Fun and Unmissable Creative Experiences
Jun 24, 2025
From August 2025 to March 2026, Blyth town centre will come alive with a vibrant programme of free ...
Northumberland’s Wide Landscapes Showcased through Cinematic Release of 28 Years Later
Jun 24, 2025
Stunning Northumberland destinations such as the Holy Island of Lindisfarne, Kielder Forest, Hexham ...
North East England Invites Travellers to Visit… If They Dare!
Jun 18, 2025
Britain’s national tourism agency VisitBritain and Destination North East England have teamed up ...