Tourism businesses from the North East gathered this week to celebrate Purple Tuesday, recognising the importance of creating accessible experiences for visitors and residents.
The North of Tyne Combined Authority-funded project 55-56° North, created in partnership with NewcastleGateshead Initiative and Visit Northumberland, is promoting the region’s fantastic programme of events for the second year running.
As the North East gears up to achieve ambitious plans to double the size of the visitor economy in the next decade, recruitment and retention challenges also loom large.