Good Job, Northumberland

The COVID pandemic has adversely affected the tourism and hospitality sector. ‘Good Job, Northumberland’ shines a light on businesses that have used the COVID pandemic as an opportunity to revitalise their business. 

 In partnership with Northumberland visitor economy businesses, we set out to champion real stories from entities who have managed to adapt and offer inspiration and support to other local business owners in the region.

We have created a portfolio of genuine accounts and advice from Northumberland tourism businesses who’ve found ways to triumph during the pandemic through Investment, Innovation and a new approach to Learning.

Advancing through Investment

Watch how Hesleyside Huts invested to support business recovery

Discover more stories of investment and advice from across the county

Thyme pdf

 Read how Thyme to Eat carved a niche as a supplier to industry

 Heritage pdf
 Read how Heritage Walks investment in a new walking tour operation

Moving forward through Innovation

Watch how Bamburgh Castle fortified through innovation to thrive 

Discover more stories of innovation and advice from across the countyy

Laverock Law pdf
 Read how Laverock Law Self Catering Cottages developed their holistic experience-based stays

 Doxford Group pdf

 Read how The Doxford Group adapted of their wedding venue offer

Adapting through Learning

Watch how Kielder Observatory adapted to attract new audiences

Discover more inspirational stories and advice from across the county

Northumberland Zoo pdf
Read how Northumberland Country Zoo drove group learning, audience engagement and fundraising online

 Market Cross pdf

 Read how the Market Cross Guest House raised their profile to up their game

Feeling Inspired?

Do you have a ‘Good job’ story to tell? Have you advanced, moved forward or adapted to operate your business to a brighter future differently?

Share your success, raise your profile and show how Northumberland's visitor economy businesses are adapting through best practise.

Share your #goodjobnorthumberland story via the Visit Northumberland social channels on Facebook @VisitNlandBiz, Twitter @VisitNlandBiz or LinkedIn at Visit Northumberland DMO.


Business Recovery Stories across the country

Visit England has produced a series of business recovery stories from around the country to showcase the resilience, innovation and adaptation of tourism businesses in response to the COVID-19 pandemic. Details of these can be found at 


Good job Northumberland is delivered as part of the Visitor Economy Stimulus Package of the Northumberland COVID19 Capacity Fund Project, funded by the North of Tyne Combined Authority.